The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML.Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

So to keep with the ongoing trend an SEO is very important for your business.Due to the process of optimizing the internet traffic increases and a well designed website have more chances to get higher amount of traffic.

Placing the keyword in the right places like, keying the right keyword in the meta tags and other spots like in the Page Title, In Headings, In Bold Text, placing keywords in the initial 25 words of a website content in very vital, in the file name, domain name, in the entire body of the text, H1 tags, Alt Text, in the Title attributes, Anchor Text & table summary. This requires lots of research and a strong with aggressive team of personals. We have extremely important personals who are experts in placing relevant keywords.

It is very important for a website to be linked properly to make it easier for navigation and our search engine expert makes sure that all the pages of the website are linked properly and are user friendly.

Note that do NOT think that a site should rank higher than “it’s meant to be” if there IS such a thing. In the end, SEO should make a site WORTHY of a higher ranking, not push it beyond what it’s worth. In practice, this means that if a site is sh*t, link building for it is neigh to impossible, so it won’t work, and we’ll tell people to improve their site. That means that in the end, an SEO is more off a total online marketer and site consultant than just someone pulling some tricks to quickly make a site rank better.

SEO Basics

There are a few things you can do to help your pages do better.
1. Write strong content:
Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with keywords relevant to the content of the web page. Web crawlers do not like overstuffing of keywords. It checks for keywords density in the web page.If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it’s about. Content is king on a Web page both for your readers and for search engines.Really, the keywords people use need to be in your content. It’s that simple.

2. Write valid HTML:
Ironically, this is often one step in SEO that many Web developers forget - they focus so much on other aspects of SEO that they forget that simple things like valid HTML can help your pages get spidered much more than meta keywords and meta descriptions.Meta tags are hidden tags in web pages, which can be interpreted by the search engine robots but cannot be seen by website user. These HTML tags contain keyword tag, title tag, description tag, and alt tag. These meta tags are used to describe information of the web page to the search engine robots. This helps the search engine to catalog the websites and focus on the relevant search. Sometimes, some of the words are misspelled by the users. By adding these misspelled keywords in the web page, the website can reach the user. The search engine displays the title tag and short summary of the result web page.

3. Find good keyword phrases:
Implementing relevant keywords in the right places is very crucial.What makes up a good keyword phrase can be tricky, but that is what you should be optimizing your page for. Don’t try to come up with every keyword phrase possible. Instead, focus on one phrase that really captures what your page is about, and make sure that that phrase is repeated in the content, the headlines, and links within the page.

4. Don’t optimize your entire site:
This may seem confusing, but many Web developers want to come up with one keyword phrase and optimize every page on the Web site for that phrase. While that makes your life a lot easier, it won’t get any of the pages the exposure that you would otherwise want. Instead, focus on optimizing one page at a time - find the keyword phrase that works for that page, and optimize it.Then move on to the next page in your site. If you treat every page as a possible entry page on your Web site, your readers will have more ways to find the site.

Netscape originally invented a simple scripting language called LiveScript, which was to be a proprietary add-on to HTML. When Sun’s new language Java became unexpectedly popular, Netscape was quick to jump on the Java bandwagon, and re-christened their scripting language JavaScript. Outside of the first four letters, there are almost no other similarities between the two.

Microsoft then added their own version of JavaScript to Internet Explorer, which they named JScript. Unfortunately, the two were not identical, so Netscape then attempted to straighten matters out by turning JavaScript over to ECMA, a Switzerland-based standards body. This gave three main versions of JavaScript-based languages: JavaScript, which works primarily with Netscape’s browsers, JScript, which works with Internet Explorer, and ECMAScript, with which no browser is completely compatible. Netscape and Microsoft have both stated that future versions will match the ECMAScript standard, which should lead to convergence. However, as the most-used features are common to all, compatibility is not an issue unless you are trying to use JavaScript to control DHTML.

What is JavaScript?

* JavaScript is a scripting

* A scripting language is a lightweight programming language.

* Language JavaScript was designed to add interactivity to HTML pages.

* JavaScript is usually embedded directly into HTML pages.

* JavaScript is an interpreted language (means that scripts execute without preliminary compilation).

* Everyone can use JavaScript without purchasing a license.

* JavaScript is a compact, object-based scripting language for Web pages.

* JavaScript code embedded into your HTML pages can enhance them with many interesting elements, from

swapping images when you move a cursor over them, to multi-level drop-down menus.

* You can create really sophisticated and almost application-like pages with the help of JavaScript. You don’t need

any special software other than a text editor and a Web browser, and you don’t need access to a Web server.

Here are a few examples of what you can do with JS:-

Change the look of the page, colors, fonts, switch images, etc. Validate and calculate forms, Animate things,Adjust the page to fit the user’s browser, resolution, platform, etc.

JavaScript is growing in popularity due to its simple learning curve relative to the amount of power it provides. Complete non-programmers are able to add a little bit of interactivity to their web pages without buying an IDE or sweating over why a program won’t compile. There are numerous Web sites which contain any number of scripts available for the taking, and Netscape has fairly complete documentation on their site. And of course, there’s the always useful ability to view the source of Web pages.

Are Java and JavaScript the Same?

NO!Java and JavaScript are two completely different languages in both concept and design!

Java (developed by Sun Microsystems) is a powerful and much more complex programming language - in the same category as C and C++.Although the names are almost the same, JavaScript isn’t the same as Java. These are two different techniques for Internet programming. Java is a real programming language, and you can create real programs with it.JavaScript is a scripting language. You could even say that JavaScript is rather an extension to HTML than a separate computer language. It’s so tightly integrated with HTML that you could call it “JavaScript markup language.” JavaScript coders don’t care too much about real programming, they just make different nice effects by inserting small JavaScript code fragments into their Web pages.

How to Put a JavaScript Into an HTML Page?

<html>

<body>

<script type=”text/javascript”>

document.write(”Hello World!”);

</script>

</body>

</html>

The code above will produce this output on an HTML page:-

Hello World!

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