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When the mass population of internet surfers, surfs the search engine they are prone to surf only the initial few pages. In case if your website is not placed in these few pages than your website carries no worth as there are less chances of it getting browsed on a regular basis. This in the long run can effect to the smooth running of your business as you will have less number of inquires as compared to your competitors who have their websites well placed in the search engines. A website tends to be seen, numerous number of times, if it is well designed and well optimized. Once a surfer visits your website and finds it valuable for his daily or frequent use results into increased site surfing frequency rate. The task of search engine optimization goes through thorough research, designing, examining. This makes a website visible enough for surfers. Hence optimizing your website is inevitable. SEO process when performed well in place will have non stop sales opportunities for the business. More number of visitors leads to increased chances of getting the sales closed.

So to keep with the ongoing trend an SEO is very important for your business.Due to the process of optimizing the internet traffic increases and a well designed website have more chances to get higher amount of traffic.

Placing the keyword in the right places like, keying the right keyword in the meta tags and other spots like in the Page Title, In Headings, In Bold Text, placing keywords in the initial 25 words of a website content in very vital, in the file name, domain name, in the entire body of the text, H1 tags, Alt Text, in the Title attributes, Anchor Text & table summary. This requires lots of research and a strong with aggressive team of personals. We have extremely important personals who are experts in placing relevant keywords.

It is very important for a website to be linked properly to make it easier for navigation and our search engine expert makes sure that all the pages of the website are linked properly and are user friendly.

admin Search Engine Optimization

Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines.Search engine optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. There are different tools and techniques to promote your website through our search engine optimization strategies, from setting your website positions in the search engine through website optimizing with SEO friendly content.SEO is the practice of improving a sites’ content, code, server settings, internal structure and external linking, with the intent of making the site rank higher in the search engines. If done well, SEO is a part of each (online) marketing act, resulting in the improved visibility of the site.

Note that do NOT think that a site should rank higher than “it’s meant to be” if there IS such a thing. In the end, SEO should make a site WORTHY of a higher ranking, not push it beyond what it’s worth. In practice, this means that if a site is sh*t, link building for it is neigh to impossible, so it won’t work, and we’ll tell people to improve their site. That means that in the end, an SEO is more off a total online marketer and site consultant than just someone pulling some tricks to quickly make a site rank better.

SEO Basics

There are a few things you can do to help your pages do better.
1. Write strong content:
Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with keywords relevant to the content of the web page. Web crawlers do not like overstuffing of keywords. It checks for keywords density in the web page.If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it’s about. Content is king on a Web page both for your readers and for search engines.Really, the keywords people use need to be in your content. It’s that simple.

2. Write valid HTML:
Ironically, this is often one step in SEO that many Web developers forget - they focus so much on other aspects of SEO that they forget that simple things like valid HTML can help your pages get spidered much more than meta keywords and meta descriptions.Meta tags are hidden tags in web pages, which can be interpreted by the search engine robots but cannot be seen by website user. These HTML tags contain keyword tag, title tag, description tag, and alt tag. These meta tags are used to describe information of the web page to the search engine robots. This helps the search engine to catalog the websites and focus on the relevant search. Sometimes, some of the words are misspelled by the users. By adding these misspelled keywords in the web page, the website can reach the user. The search engine displays the title tag and short summary of the result web page.

3. Find good keyword phrases:
Implementing relevant keywords in the right places is very crucial.What makes up a good keyword phrase can be tricky, but that is what you should be optimizing your page for. Don’t try to come up with every keyword phrase possible. Instead, focus on one phrase that really captures what your page is about, and make sure that that phrase is repeated in the content, the headlines, and links within the page.

4. Don’t optimize your entire site:
This may seem confusing, but many Web developers want to come up with one keyword phrase and optimize every page on the Web site for that phrase. While that makes your life a lot easier, it won’t get any of the pages the exposure that you would otherwise want. Instead, focus on optimizing one page at a time - find the keyword phrase that works for that page, and optimize it.Then move on to the next page in your site. If you treat every page as a possible entry page on your Web site, your readers will have more ways to find the site.

admin Search Engine Optimization

Introduction

Netscape originally invented a simple scripting language called LiveScript, which was to be a proprietary add-on to HTML. When Sun’s new language Java became unexpectedly popular, Netscape was quick to jump on the Java bandwagon, and re-christened their scripting language JavaScript. Outside of the first four letters, there are almost no other similarities between the two.

Microsoft then added their own version of JavaScript to Internet Explorer, which they named JScript. Unfortunately, the two were not identical, so Netscape then attempted to straighten matters out by turning JavaScript over to ECMA, a Switzerland-based standards body. This gave three main versions of JavaScript-based languages: JavaScript, which works primarily with Netscape’s browsers, JScript, which works with Internet Explorer, and ECMAScript, with which no browser is completely compatible. Netscape and Microsoft have both stated that future versions will match the ECMAScript standard, which should lead to convergence. However, as the most-used features are common to all, compatibility is not an issue unless you are trying to use JavaScript to control DHTML.

What is JavaScript?

* JavaScript is a scripting

* A scripting language is a lightweight programming language.

* Language JavaScript was designed to add interactivity to HTML pages.

* JavaScript is usually embedded directly into HTML pages.

* JavaScript is an interpreted language (means that scripts execute without preliminary compilation).

* Everyone can use JavaScript without purchasing a license.

* JavaScript is a compact, object-based scripting language for Web pages.

* JavaScript code embedded into your HTML pages can enhance them with many interesting elements, from

swapping images when you move a cursor over them, to multi-level drop-down menus.

* You can create really sophisticated and almost application-like pages with the help of JavaScript. You don’t need

any special software other than a text editor and a Web browser, and you don’t need access to a Web server.

Here are a few examples of what you can do with JS:-

Change the look of the page, colors, fonts, switch images, etc. Validate and calculate forms, Animate things,Adjust the page to fit the user’s browser, resolution, platform, etc.

JavaScript is growing in popularity due to its simple learning curve relative to the amount of power it provides. Complete non-programmers are able to add a little bit of interactivity to their web pages without buying an IDE or sweating over why a program won’t compile. There are numerous Web sites which contain any number of scripts available for the taking, and Netscape has fairly complete documentation on their site. And of course, there’s the always useful ability to view the source of Web pages.

Are Java and JavaScript the Same?

NO!Java and JavaScript are two completely different languages in both concept and design!

Java (developed by Sun Microsystems) is a powerful and much more complex programming language - in the same category as C and C++.Although the names are almost the same, JavaScript isn’t the same as Java. These are two different techniques for Internet programming. Java is a real programming language, and you can create real programs with it.JavaScript is a scripting language. You could even say that JavaScript is rather an extension to HTML than a separate computer language. It’s so tightly integrated with HTML that you could call it “JavaScript markup language.” JavaScript coders don’t care too much about real programming, they just make different nice effects by inserting small JavaScript code fragments into their Web pages.

How to Put a JavaScript Into an HTML Page?

<html>

<body>

<script type=”text/javascript”>

document.write(”Hello World!”);

</script>

</body>

</html>

The code above will produce this output on an HTML page:-

Hello World!

admin Web technologies